Long before the Infomercial business began, Morty was cutting his teeth with direct response marketing throughout Europe and the rest of the World.

In the early 1980’s thru the late 80’s, he was involved with a number of companies in a number of capacities that gave him the opportunity to develop the experience, expertise and background to enable him to become one of the pioneers of what was later to become the Direct Response Television Industry.

As Production/Sales and Marketing Manager for Direct Postal Bargains Ltd and Toulan 2000 Ltd he was responsible developing sales both domestically in the UK and worldwide of a number of “do –it –yourself” products via a number of medias and markets, including, live demonstration, catalog and mail-order and retail.

In the mid 1980’s Morty set-up his companies (Parrs Products)  in Manchester UK, Toronto Canada, and Montreal Canada and successfully operated in global markets continuing to gain the knowledge and expertise he would require for his launch into the world of TV Shopping.

At the inception of DRTV, in 1988, Morty was positioned better than anyone else to grab the nettle and move into this new and exciting genre.

There is a saying , known all across the world, namely “ Invention has one Mother (the Mother of Invention) , but as soon as that invention is successful, it has many many Fathers”, in other words once something works every one wishes to take the credit for its success.

Morty Moosavi, was the Mother of the launch of one of the most successful and most recognized Infomercials ever…………………”Auri”car wax, he was the original Trademark owner and developer supplying National Media Corporation to enable worldwide sales in excess of 10,000,000 units.

Never being a person to stop with one huge hit, he also was instrumental in the success of many other TV shows, including, Astonish, Europainter, HP 9000, Colorcote 2000 and many more.

Such was his unequaled ability, that National Media Corp, persuade him to become their Product Sourcing Manager as well as one of their largest Product suppliers.

Along with this task he also was International Marketing and Product Director, for Lombard Management Inc and its subsidiary IPN, where he contributed to establishing there overall success.

As a pioneer and constant problem-solver, in 2005 he , along with his friend of over 25years, John Parkin, set up and ran a TV shopping Company in Lebanon, HBN  (Home Buying Network) , seeking out territories and avenues that others were unable to operate or succeed.

This overall dedication and commitment to seeking out challenges and to pushing the envelope as far as possible has now led him to where he is today, trading in the Middle East with even greater success than ever before.

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